A cold market contact is someone who has left a message on your voicemail in response to an advertisement or a stranger who you approach about your offer e.g. through a survey or 'door-knocking.
Use the Phone Scripts (found on the USANA website and the True Friends website) to approach them and establish if they are interested in USANA. If they are
As with your warm market, the lead becomes a “prospect” once they express an interest in the opportunity.